Sharing the same class since our first year in Business School, we quickly got along thanks to our mutual interest for masculine fashion. The years went by and the idea of creating a company around our passion became more and more obvious. We started to work in diferent corporations, and it’s only after a few months into the professional world that our project really took shape, given the fact that shirts, unanimously worn in ofces, were way too conventional. We readily understood that we could go further than what actually existed, reintroducing the removable collar to bring a unique degree of personalization.
Keen to highlight the French know how, we immediately wanted to create a 100% local product. From Alsace to Bourgogne, from Rhône to Paris, we successfully created with Claude a brand that ofers local, high quality, sustainable and transparent clothes.
In order to bring our creation process to light, we imagined a web series that recount all its main steps. « Claude » is personified in it, and embodies the brand with humor and casualness. From the assessment explained above to the elaboration of the concept, by way of the execution of our vision, you’ll find all the steps that are building us everyday in it. You can find our first episode here, and follow us on social media to be sure not to miss what’s following !